17th Conference of the International Society of Travel Medicine

• Social media listening is a powerful new tool to generate insights and understand the patients’ perspectives
• Nowadays travellers increasingly rely on social media to collect information in preparation of their trip, including health advices

1. Evaluate the volume and content of posts concerning travel health and vaccination on social media
2. Assess the impact of the COVID-19 pandemic on online discussions about travel

• Use of a real-time monitoring lay public & KOL conversations: Brandwatch
• Build the query by including / excluding key words to ensure the most relevant data scope
• Sources : Twitter, Reddit, news, reviews and travel forums or blogs
• Worldwide location and English language only
• Comparison of data obtained between the periods of Sep 01, 2018 – Aug 31, 2019 and Sep 01, 2019 – Aug 31, 2020

• Social media listening provides a good overview of the volume and content of posts concerning travel health
• However, the tendencies can be biased because a post is duplicated by the number of comments, reposts, sharing that it generates
• This project identified that travellers are using social media channels specific to travellers but as well not specific ones to collect information on travel health needs
• Currently, reliability of answers provided may be questioned as recommendations are not validated by healthcare professionals

This project was funded by Sanofi Pasteur. All authors are employees or ex-employee of Sanofi Pasteur, France.

Roxane NOHARET
Global Medical Coordinator, Sanofi Pasteur, France
roxane.noharet-ext@sanofi.com